Rovers Marketing Manager Heather Fernandes returned today from a three week tour of Europe and North America. “I found there was a lack of penetration in the Northern Hemisphere for our brand in the target markets, well indeed in all markets”. Fernandes said that whilst Charles Smith had a profile in the Portsmouth area, Land Rovers had failed to make an impact and as a result shirt sales were non-existent. “We thought when we moved from bibs to shirts that we’d get a few sales in the 18 - 25 hooligans niche, but we’ve got some distance to go to catch Manchester United and I’m not optimistic we’ll achieve that in the current financial year” reported Fernandes. Fernandes however thought Manchester United had troubles of their own as they are currently trying to flog off Ronaldo shirts on the cheap but they're not exactly selling like hotcakes.
On a positive note, the Rovers new shirts have arrived in eye catching green with red trim. “I think the boys will be looking pretty good in the new kit and we might make a few sales from the resulting photo opportunities” said Fernandes. Land Rovers Manager Steve Hall said as recently as a month ago he'd not have picked that Rovers would be as popular as Ronaldo. "It's a funny old world" said Hall "but to be as popular in England as Ronaldo is something we could only have dreamed about a month ago, and now it is a reality".
13 July 2006
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2 comments:
My Charlie doesn't like Ronaldo for some reason - he gets all flustered just thinking about him.
I just heard heard Ronaldo is moving to Portsmouth.
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